Visual Identity for Creatives and Brands

Overview

“A very important thing when it comes to brands and communication is the analysis of competitors. You know me? And are you sure they are the right ones? In this lesson, I will teach you to analyze the target market and identify direct, indirect and potential competitors. We will start with a generic analysis and then go more specifically.”

In this video lesson Anna Diani addresses the topic: Competitor analysis 1, which is part of the Domestika online course: Visual Identity for Creatives and Brands. Discover how to create a visual identity, from the initial analysis to the creation of the graphic concept, and learn to communicate a brand effectively.

Partial transcription of the video

“Competitor analysis In this lesson we will see together the competitor analysis. You will need a lot to understand the context where you want to place your studio and therefore what surrounds you. What are the characteristics of the companies already on the market. It will be a long and very delicate process and that will lead you to understand which are the real competitors. Because very often in the current context it's easy to go wrong and take competitors as a reference when in reality they are not real competitors. Do a thorough analysis surely you will need it to get new ideas why may...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual Identity for Creatives and Brands

• Level: Beginner
• 98% positive reviews (53)
• 982 students
• 5 units
• 15 lessons (2h 46m)
• 13 downloads

• Category

  Design

• Areas

  Branding & Identity