Visual Identity for Creatives and Brands

Overview

“Now, let's move on to the analysis of the points in common and the differences between our company and that of both direct and indirect competitors. Then, we will also do the gap analysis taking into consideration the two main direct competitors.”

In this video lesson Anna Diani addresses the topic: Competitor analysis 2, which is part of the Domestika online course: Visual Identity for Creatives and Brands. Discover how to create a visual identity, from the initial analysis to the creation of the graphic concept, and learn to communicate a brand effectively.

Partial transcription of the video

“Competitor analysis The first scheme we will do is that of point of parity and point of difference. What are they? The points of parity are practically equal points that you have in common with your competitors. Instead the points of difference are the points that you will have in disagreement with your competitor. Obviously it is both services and products that communication that the company system and values. The point of parity are certainly very important because they allow us to understand if we are aligned with the market. I was telling you to generalize at first then we will do macro...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual Identity for Creatives and Brands

• Level: Beginner
• 98% positive reviews (53)
• 982 students
• 5 units
• 15 lessons (2h 46m)
• 13 downloads

• Category

  Design

• Areas

  Branding & Identity