Visual Identity for Creatives and Brands

Overview

“There are many artists from whom I have taken inspiration in my work. Many of them had a direct impact on my career choice, like Bob Noorda. Others, on the other hand, directly influenced my way of working or my style. ”

In this video lesson Anna Diani addresses the topic: Sources of inspiration, which is part of the Domestika online course: Visual Identity for Creatives and Brands. Discover how to create a visual identity, from the initial analysis to the creation of the graphic concept, and learn to communicate a brand effectively.

Partial transcription of the video

“Sources of inspiration In this lesson I want to tell you about all those artists that have characterized my training. Bob Noorda was certainly the first that characterized my training. He is a Dutch designer who decided to naturalize Italian. Exactly a Milanese. Bob Noorda has certainly characterized the Italian design starting from the 1960s onwards. He was responsible for the design of the Pirelli brand and then from there a lot of appreciations followed so much so that he also took the Compasso d'Oro. As you can see, communication for Pirelli it is truly innovative for the time. We also ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual Identity for Creatives and Brands

• Level: Beginner
• 98% positive reviews (53)
• 982 students
• 5 units
• 15 lessons (2h 46m)
• 13 downloads

• Category

  Design

• Areas

  Branding & Identity