Visual Identity for Creatives and Brands

Overview

“Always inspired by our moodboard, now we have to translate all the information into a captivating graphic concept capable of communicating all the characteristics of our brand. I developed the graphics on Illustrator, but you can proceed as you like: Photoshop, markers, watercolors, colored pencils, etc.”

In this video lesson Anna Diani addresses the topic: Graphic concept, which is part of the Domestika online course: Visual Identity for Creatives and Brands. Discover how to create a visual identity, from the initial analysis to the creation of the graphic concept, and learn to communicate a brand effectively.

Partial transcription of the video

“Graphic concept In this lesson we see together how to develop the graphic concept. We will develop it through all the elements which we have already studied previously. So the moodboard, the Brand Checking Canvas and also the personality of the brand. This is about making choices which are sometimes rational, sometimes a little less rational. Keep in mind that the graphic process it is not always linear, so give yourself a chance to experiment. There are various types of graphic concepts. Sometimes we start from a typographical choice, for example. As when in the personality of the brand th...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual Identity for Creatives and Brands

• Level: Beginner
• 98% positive reviews (53)
• 983 students
• 5 units
• 15 lessons (2h 46m)
• 13 downloads

• Category

  Design

• Areas

  Branding & Identity