Visual Identity for Creatives and Brands

Overview

“Let's reorganize the ideas! We take a first step towards the creation of our visual identity thanks to the Brand Checking Canvas , which allows us to take a sort of photograph of the current state of the brand and project it into the future.”

In this video lesson Anna Diani addresses the topic: Brand Checking Canvas, which is part of the Domestika online course: Visual Identity for Creatives and Brands. Discover how to create a visual identity, from the initial analysis to the creation of the graphic concept, and learn to communicate a brand effectively.

Partial transcription of the video

“Brand Checking Canvas In this lesson we see the first tool together that we will need to make the visual identity for creatives, which is the Brand Checking Canvas. In the previous lesson we have seen, in fact, with the client the cognitive questionnaire. We compiled it together inserting with him everything that was functional for him. Instead, now let's go to compile the Brand Checking Canvas. Which is an even more useful tool as in addition to customer responses we also enter what we will actually use in the communication strategy. The Brand Checking Canvas is a very useful tool and that...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual Identity for Creatives and Brands

• Level: Beginner
• 98% positive reviews (53)
• 982 students
• 5 units
• 15 lessons (2h 46m)
• 13 downloads

• Category

  Design

• Areas

  Branding & Identity