Visual Identity for Creatives and Brands

Overview

“We just have to use the graphic material to promote our brand. Choosing products and materials is the funniest part, where you can give vent to your creativity. The choice of particular types of materials can help us to effectively express the personality of the brand.”

In this video lesson Anna Diani addresses the topic: Expressing personality through materials, which is part of the Domestika online course: Visual Identity for Creatives and Brands. Discover how to create a visual identity, from the initial analysis to the creation of the graphic concept, and learn to communicate a brand effectively.

Partial transcription of the video

“Expressing personality through materials In this lesson, I invite you to be truly creative through the materials. It will show you some that you can use to truly express all your creativity. For example instead of the usual card you may decide to use some special cards then maybe colored in paste. Or with slightly special finishes such as gold leaf or all laminations. Or classification systems as they can be, for example, opaque or soft touch. You can also decide to use materials for example like fabrics leather or more plastic materials. Because maybe through the personality you need to co...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual Identity for Creatives and Brands

• Level: Beginner
• 98% positive reviews (53)
• 983 students
• 5 units
• 15 lessons (2h 46m)
• 13 downloads

• Category

  Design

• Areas

  Branding & Identity