Visual Identity for Creatives and Brands

Overview

“The checklist is a section of the Brand Checking Canvas , a very useful tool for defining the personality of the brand. Through the personality of the brand we are able to communicate the values, characteristics and emotions of the brand to our customer. The result we get is that people empathize and associate the brand with a person. In this way, our communication will be more consistent and coherent.”

In this video lesson Anna Diani addresses the topic: Brand personality checklist, which is part of the Domestika online course: Visual Identity for Creatives and Brands. Discover how to create a visual identity, from the initial analysis to the creation of the graphic concept, and learn to communicate a brand effectively.

Partial transcription of the video

“Brand personality checklist In this lesson we see together the personality of the brand. It is a lesson very dear to me as it allows to translate all those intangible elements into something concretely viewable. Through the personality of the brand we are able to communicate those values and those features that each person can visualize at that moment and make it more useful for itself. In this way we are able to communicate better and to have a clear perception of who we are to the user. Always remember that people express emotions. For this we must too through a brand, which is something ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual Identity for Creatives and Brands

• Level: Beginner
• 98% positive reviews (53)
• 982 students
• 5 units
• 15 lessons (2h 46m)
• 13 downloads

• Category

  Design

• Areas

  Branding & Identity