Visual Identity for Creatives and Brands

Brand strategy for creatives

“Our Domestika course is over! I want to thank you for following my lessons and making this journey with me. Now I'll show you how to share the steps you followed to get to the final result, so you can show the whole community your creative process! First of all, you will have to go through the initial questionnaire. Approach questions with curiosity to understand something new about yourself, as if you are meeting from the outside for the first time. You and what you do are strangers who need to know each other. Tell us your thoughts!

When you've answered the questions, fill out the tools we've seen together. Start by rearranging your ideas with the Brand Checking Canvas to take a picture of where you are now to understand where you want to go in the future. Once you have completed the document, share it with the community! Then, move on to competitor analysis. The funniest part of the process is translating all these concepts into images, songs, keywords and textures to fill your moodboard which will be essential for developing the graphic concept. Show us yours! Now, develop the graphic concept for your brand and show us your ideas. It's time to think about naming! Even if you have already found the name for your studio or service, I recommend that you pause for a moment and brainstorm possible alternatives. It is a very fun exercise and you never know where creativity can take you. What are your best ideas? Share them! A brand with an effective visual identity also communicates through the choice of materials, this is where you can give vent to all your imagination, even thinking outside the box of something that resembles you and that also goes against the tide. At this point, put your creations to the test with the help of mockups. Finally, create your business cards and any other presentation materials you deem necessary. Show us everything you have created! Do you like your new brand? I really hope so! Don't forget to leave feedback to other people who have taken the course. I'll try to be as much present as possible in the forum to be able to give you some advice and get to know each other better, but be patient if it takes me some time to do it. Thanks again for taking my course! Soon!”

Partial transcription of the video

“Final project Does our Domestika course end here? Actually, this is where your work begins. First of all I would like to thank you for following my lessons. I hope they intrigued you to learn more the importance of visual identity in communication. As I explained to you at the beginning of our journey together an effective visual identity is essential for any valid communication strategy. It is used to convey an immediate message. Just as your eye and brain meet colors shapes and lines, without you noticing they are already telling you a story. They are already giving you emotions and sensa...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual Identity for Creatives and Brands

• Level: Beginner
• 98% positive reviews (53)
• 985 students
• 5 units
• 15 lessons (2h 46m)
• 13 downloads

• Category

  Design

• Areas

  Branding & Identity