Visual Identity for Creatives and Brands

Overview

“The whole process of developing visual identity starts with the contact with the client I am working for. I try to spend as much time as possible with the client and ask any questions that come to mind. Not just in the initial phase! It is always good to never stop asking questions. Often, the customer is unable to express what they need on their own. This is why meetings are essential. In order not to forget anything, I always start my meetings with a list of questions that I have elaborated and they are part of my cognitive questionnaire. Let's see together what it is.”

In this video lesson Anna Diani addresses the topic: Getting to know the customer: the initial questionnaire, which is part of the Domestika online course: Visual Identity for Creatives and Brands. Discover how to create a visual identity, from the initial analysis to the creation of the graphic concept, and learn to communicate a brand effectively.

Partial transcription of the video

“Getting to know the customer: the initial questionnaire In this lesson we will get to know our client. This is the first step of the creative process. I would like to tell you that I would like it to be clear and straightforward but with experience I have noticed that in reality you have to be very flexible. The more or less salient points of the whole creative process then the fixed ones they are the fact that you must absolutely know the customer as to enter into its perspective it is necessary that one can get to know them better his whole being to then translate it into a concrete visua...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual Identity for Creatives and Brands

• Level: Beginner
• 98% positive reviews (53)
• 998 students
• 5 units
• 15 lessons (2h 46m)
• 13 downloads

• Category

  Design

• Areas

  Branding & Identity