Brand Innovation for Startups
Visual identity
A course by Max Bosio , Designer and Creative Director
About the video: Visual identity
Overview
“Always analyzing the example of SUPERNOVAS, we will see how to translate the concepts defined in the brand narrative into a visual concept that will then guide the design process of the brand and of the whole identity of your brand.”
In this video lesson Max Bosio addresses the topic: Visual identity, which is part of the Domestika online course: Brand Innovation for Startups. Learn to design an innovative brand identity for your startup and create a strategy for effective brand guidelines.
Partial transcription of the video
“Visual identity Here we are at the third stage of the brand innovation process, the design part. Here we will see how to build a visual concept and a brand identity system. The visual concept is a concept represented through words, images and graphic elements, which has the function of representing the very essence of the brand and guide the creative process in defining its primary elements, such as the logo, the typographies and the chromatic and iconographic elements that go to represent the identity system as a whole. Why is it important to define a recognizable visual concept? Because t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Innovation for Startups
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Category
Marketing & Business -
Areas
Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Naming
Max Bosio
A course by Max Bosio
Max Bosio is a designer, creative director, and the founder of Nascent. After earning a degree in architecture from the Polytechnic University of Milan, he moved to New York where he had the opportunity to work for renowned architect Peter Eisenman. Here he also began exploring graphic design and branding thanks to the design firm Pentagram and collaborated as a creative director with brands like Levi's, Audi, Timberland, and Harley Davidson.
Upon his return to Milan in 2003, he founded his branding and digital design agency Nascent, where he has worked on projects for clients such as Artemide, UniCredit y 1000 Miglia.
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- 13 lessons (1h 50m)
- 16 additional resources (6 files)
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- Audio: Italian
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- Level: Beginner
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