Brand Innovation for Startups
Brand and innovation
A course by Max Bosio , Designer and Creative Director
About the video: Brand and innovation
Overview
“Brand innovation is perhaps the most important skill in today's business world. We learn about their meaning and evaluate the implications for creating successful start-ups. ”
In this video lesson Max Bosio addresses the topic: Brand and innovation, which is part of the Domestika online course: Brand Innovation for Startups. Learn to design an innovative brand identity for your startup and create a strategy for effective brand guidelines.
Partial transcription of the video
“Brand and innovation In this lesson we will start talking about the concept of innovation and how this concept has not only evolved, it has changed over time, but, above all, its relationship with the concept of brand seen in the previous lesson. Today we hear a lot about innovation. Innovation is truly a pervasive concept that affects activities, all businesses, whether small or large. I would say, above all, even for startups it is important, fundamental bring a concept of innovation, also an innovation value. Innovation, evidently, has evolved over time, has changed, has undergone a proc...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Innovation for Startups
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Category
Marketing & Business -
Areas
Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Naming
Max Bosio
A course by Max Bosio
Max Bosio is a designer, creative director, and the founder of Nascent. After earning a degree in architecture from the Polytechnic University of Milan, he moved to New York where he had the opportunity to work for renowned architect Peter Eisenman. Here he also began exploring graphic design and branding thanks to the design firm Pentagram and collaborated as a creative director with brands like Levi's, Audi, Timberland, and Harley Davidson.
Upon his return to Milan in 2003, he founded his branding and digital design agency Nascent, where he has worked on projects for clients such as Artemide, UniCredit y 1000 Miglia.
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- 1,127 students
- 13 lessons (1h 50m)
- 16 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Italian
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- Level: Beginner
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