Brand Innovation for Startups
Brand personality
A course by Max Bosio , Designer and Creative Director
About the video: Brand personality
Overview
“Now, I will introduce you to the fascinating concept of "Brand personality". We will see how to define it through the use of archetypal models derived from Jungian psychology.”
In this video lesson Max Bosio addresses the topic: Brand personality, which is part of the Domestika online course: Brand Innovation for Startups. Learn to design an innovative brand identity for your startup and create a strategy for effective brand guidelines.
Partial transcription of the video
“Brand personality In this lesson we will see how to give life and soul to your brand: we will talk about brand personality. We are still in the second stage of our brand innovation process, therefore still in the concept phase, in the phase in which we are going to define ideas and concepts to be associated with the brand. Brand personality means treating and imagining the brand the brand as if it were a person, a character and, like people, they have characteristics, they are behavioral, attitudinal characteristics and define its unique and distinctive nature. So it is important to define ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Innovation for Startups
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Category
Marketing & Business -
Areas
Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Naming
Max Bosio
A course by Max Bosio
Max Bosio is a designer, creative director, and the founder of Nascent. After earning a degree in architecture from the Polytechnic University of Milan, he moved to New York where he had the opportunity to work for renowned architect Peter Eisenman. Here he also began exploring graphic design and branding thanks to the design firm Pentagram and collaborated as a creative director with brands like Levi's, Audi, Timberland, and Harley Davidson.
Upon his return to Milan in 2003, he founded his branding and digital design agency Nascent, where he has worked on projects for clients such as Artemide, UniCredit y 1000 Miglia.
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- 13 lessons (1h 50m)
- 16 additional resources (6 files)
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- Audio: Italian
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- Level: Beginner
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