Brand Innovation for Startups

Overview

“Now, I'll explain what it is and how to define the narrative of a brand or what is technically defined as “Brand storytelling”. Together, we will see what the founding elements of the brand narrative are and we will see specifically how that of the SUPERNOVAS brand was built.”

In this video lesson Max Bosio addresses the topic: Narrative brands, which is part of the Domestika online course: Brand Innovation for Startups. Learn to design an innovative brand identity for your startup and create a strategy for effective brand guidelines.

Partial transcription of the video

“Narrative brands Here we are at the second stage of the brand innovation process, the concept phase, and, in particular, in this lesson we're going to find out how to build your brand concept and, in particular, we will do it by going to define the narrative, or the underlying story the story around your brand. Of course, we will always do this starting with the Supernovas case study, who guided us throughout this journey. First, to make yourself better understood this concept of brand narrative, I would like to show you this video. So, as you have already understood, brand narrative is a s...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Innovation for Startups

• Level: Beginner
• 98% positive reviews (53)
• 1127 students
• 4 units
• 13 lessons (1h 50m)
• 6 downloads

• Category

  Marketing & Business

• Areas

  Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Naming