Brand Innovation for Startups

Brand Innovation for Startups

“Here we are at the end of this Domestika course! Thank you for following my lessons, I hope I managed to make you passionate about this wonderful world! Now I show you how to present your final project, so that the whole world appreciates your progress and every detail of your creative process. To get started, choose the start-up for which you want to design a visual identity.

Study the brand innovation process based on the 4 fundamental phases of the briefing, the concept, the design and the implementation. In the first step, set up a creative brief that will be very useful to bring order to your work process. Then, move on to the concept phase and define the brand's narrative and personality. Move on to the third step: name your brand and translate the concepts defined in the brand narrative into a visual concept that will then guide the design process of your logo and the whole brand identity. Finally, in the fourth phase, put together all the pieces of your branding project and, starting from the concepts of the brand ecosystem, build a brand guidelines document that will be the definitive tool to shape your work. I recommend, involve the other people who have taken the course, commenting constructively on their work. I will try to give you some feedback too, but I ask you to be patient if I am not very present or if it will take a while before I can do it. Thanks again for choosing my course I hope it helped you and you enjoyed it! ”

Partial transcription of the video

“Final project Here we are at the end of this Domestika course. Thank you for following my lessons. For me it was a very intense experience and I hope I have thrilled you. The final project of the course is aimed at creatives and startuppers like you, interested in knowing how to create an intentional brand, having the need to position itself correctly in the market. Step by step we have seen how to create a brand innovation project and how to make it concrete in an effective brand guidelines system. Based on the Supernovas brand case study, we have recreated the identity of this brand from ...”

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Course summary for: Brand Innovation for Startups

• Level: Beginner
• 98% positive reviews (53)
• 1116 students
• 4 units
• 13 lessons (1h 50m)
• 6 downloads

• Category

  Marketing & Business

• Areas

  Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Naming