Brand Innovation for Startups
Notes on naming
A course by Max Bosio , Designer and Creative Director
About the video: Notes on naming
Overview
“At this stage, you will learn the concepts behind the naming activity and how to strategically and effectively approach the creation of a unique and distinctive name.”
In this video lesson Max Bosio addresses the topic: Notes on naming, which is part of the Domestika online course: Brand Innovation for Startups. Learn to design an innovative brand identity for your startup and create a strategy for effective brand guidelines.
Partial transcription of the video
“Notes on naming In this lesson we will talk about a fundamental aspect of the creation of a brand, concerns the definition and creation of the name. The name is a fundamental tool, because it is the starting point through which we go to create a brand system, which then, subsequently, will find the visual expression in the definition of the visual identity. Now we've seen how to build an effective and distinctive narrative for your brand, I want to share some ideas related to the naming aspect. We know that the creation of the name is a fundamental step in the definition of a brand, above a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Innovation for Startups
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Category
Marketing & Business -
Areas
Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Naming
Max Bosio
A course by Max Bosio
Max Bosio is a designer, creative director, and the founder of Nascent. After earning a degree in architecture from the Polytechnic University of Milan, he moved to New York where he had the opportunity to work for renowned architect Peter Eisenman. Here he also began exploring graphic design and branding thanks to the design firm Pentagram and collaborated as a creative director with brands like Levi's, Audi, Timberland, and Harley Davidson.
Upon his return to Milan in 2003, he founded his branding and digital design agency Nascent, where he has worked on projects for clients such as Artemide, UniCredit y 1000 Miglia.
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- 13 lessons (1h 50m)
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- Audio: Italian
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- Level: Beginner
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