Brand Innovation for Startups
Presentation
A course by Max Bosio , Designer and Creative Director
About the video: Presentation
Overview
“In this first lesson, I want to tell you about my journey and how it has brought me to where I am now. I want to share some experiences with you and also talk to you about some difficult moments to let you know me and my work better, but also to give you the right inspiration and motivation.”
In this video lesson Max Bosio addresses the topic: Presentation, which is part of the Domestika online course: Brand Innovation for Startups. Learn to design an innovative brand identity for your startup and create a strategy for effective brand guidelines.
Partial transcription of the video
“Presentation Hi, I'm Massimiliano, but for everyone I'm Max. I am CEO, creative director of Nascent, the agency I founded 18 years ago in Milan. I am an architect by training, I studied at the faculty of Architecture of the Politecnico di Milano, where I learned the fundamental concepts at the base of the design process and that still explain my work today. During my career I was lucky to absorb many experiences. In particular, the whole tradition of Italian design, contaminating it, subsequently, with my life and professional experience in a particular city that I love deeply, which is New...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Innovation for Startups
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Category
Marketing & Business -
Areas
Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Naming
Max Bosio
A course by Max Bosio
Max Bosio is a designer, creative director, and the founder of Nascent. After earning a degree in architecture from the Polytechnic University of Milan, he moved to New York where he had the opportunity to work for renowned architect Peter Eisenman. Here he also began exploring graphic design and branding thanks to the design firm Pentagram and collaborated as a creative director with brands like Levi's, Audi, Timberland, and Harley Davidson.
Upon his return to Milan in 2003, he founded his branding and digital design agency Nascent, where he has worked on projects for clients such as Artemide, UniCredit y 1000 Miglia.
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- Audio: Italian
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