Brand Innovation for Startups
Brand guidelines
A course by Max Bosio , Designer and Creative Director
About the video: Brand guidelines
Overview
“In this lesson, I will explain what a brand guidelines document is, I will show you its constituent elements and I will make you understand how important it is to create one also for your start-up.”
In this video lesson Max Bosio addresses the topic: Brand guidelines, which is part of the Domestika online course: Brand Innovation for Startups. Learn to design an innovative brand identity for your startup and create a strategy for effective brand guidelines.
Partial transcription of the video
“Brand guidelines In this lesson we will see how to build a brand guidelines document that it is an effective tool, useful for managing your brand. The brand guidelines document is a summary document within which they are not only listed all the elements that are constituent of the brand and, therefore, of the set of elements that define the identity of a brand, but, above all, it aims to define those guidelines and the rules of use that allow the right implementation of the brand in all its components, in all its touchpoints and in all different contexts. There are several examples of brand...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Innovation for Startups
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Category
Marketing & Business -
Areas
Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Naming
Max Bosio
A course by Max Bosio
Max Bosio is a designer, creative director, and the founder of Nascent. After earning a degree in architecture from the Polytechnic University of Milan, he moved to New York where he had the opportunity to work for renowned architect Peter Eisenman. Here he also began exploring graphic design and branding thanks to the design firm Pentagram and collaborated as a creative director with brands like Levi's, Audi, Timberland, and Harley Davidson.
Upon his return to Milan in 2003, he founded his branding and digital design agency Nascent, where he has worked on projects for clients such as Artemide, UniCredit y 1000 Miglia.
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- 13 lessons (1h 50m)
- 16 additional resources (6 files)
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- Audio: Italian
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- Level: Beginner
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