Learn to design an innovative brand identity for your startup and create a strategy for effective brand guidelines
How do you build a brand? What's the best approach? What key details do you need to keep in mind? How can you position your brand in the market? If you find yourself asking these questions, Max Bosio, creative director and founder of the agency Nascent, is here to help. With years of experience and a client list that includes Artemide, UniCredit, and 1000 Miglia, he has the answers to all these questions and more.
In this course, Max explains the concept of brand innovation applied to creating a start-up. Learn how to build a brand step by step, from the initial concept to the brand guidelines that define its personality and visual identity.
What will you learn in this online course?
13 lessons & 16 downloads
What is a brand
10 minutes, 44 seconds
Brand and innovation
6 minutes, 53 seconds
The brand innovation process
5 minutes, 14 seconds
Briefing
8 minutes, 43 seconds
Narrative brands
11 minutes, 40 seconds
Brand personality
8 minutes, 59 seconds
What's included in this course?
Meet designer and creative director Max Bosio and hear about his professional background and how he got started in the world of branding and design. See some of his biggest influences, from architecture to music, and how they have inspired his work over the years.
Next, Max explains the concept of brand innovation and how, when properly executed, you can create a unique start-up that stands out from the crowd. He also walks you through the brand innovation process to show you how to build a rich and recognizable identity.
Learn how to develop a brand concept and accompanying strategy by examining a brief and a case study. After analyzing the concepts of brand narrative and personality, define each one and start outlining your final project.
Max teaches you an effective strategy for capturing the essence of your brand in a unique and memorable name for your start-up. Then, apply everything you've learned so far to design the visual identity for your brand, a key component to its success.
To tie everything together, compile each piece of your project to create a brand ecosystem. Finish the course by writing the brand guidelines–a rule book that establishes how you present and communicate your start-up company.
What is this course's project?
Develop a brand proposition for a start-up by creating a set of guidelines based on a case study of the brand SUPERNOVAS.
Who is this online course for?
Anyone who wants to create a brand, whether their own or for a client, and effectively position it in the market.
Requirements and materials
Basic notions of marketing will be helpful, but not necessary. As for materials, all you need is a computer or a tablet.
Reviews
- cigibeePLUS2 years ago
The lessons are concise and clear.
- 3 years ago
Ottimo corso
- 3 years ago
Great course!
- 4 years ago
Great Course.
- 4 years ago
Ottimo corso con un approccio pratico e ben organizzato. Complimenti !
Upon his return to Milan in 2003, he founded his branding and digital design agency Nascent, where he has worked on projects for clients such as Artemide, UniCredit y 1000 Miglia.
Content
- U1
Introduction
- Presentation
- Sources of inspiration
- U2
Brand innovation
- What is a brand
- Brand and innovation
- The brand innovation process
- U3
The brand concept
- Briefing
- Narrative brands
- Brand personality
- Notes on naming
- Visual identity
- U4
How to create a new brand
- Brand ecosystem
- Brand guidelines
- Creation of a brand guidelines document
- FP
Final project
- Brand Innovation for Startups
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
The course covers the principles of branding, design, and innovation, showing how to create and manage distinctive brands, develop creative startups, and integrate innovative strategies. It’s designed for those looking to build skills in design, communication, and brand innovation.
The course is intermediate level: having some visual or design culture helps, but advanced knowledge isn’t required. It’s also perfect for anyone wanting to grow professionally in branding and design.
You’ll learn how to develop a brand identity, create guidelines, design naming and visual concepts, structure briefs, manage digital touchpoints, evaluate brand innovation strategies, and apply models like Jung’s archetypes for brand personality.
No advanced software is required: basic graphic programs (like Adobe Creative Suite) and a creative mindset are helpful. Course materials and templates are often included.
The course explains how to combine branding and innovation to create value and stand out, illustrating structured processes and real-world cases of brands leading change and innovation in their fields.
Yes, the course includes case studies and testimonials from projects with major brands, helping you understand the dynamics, processes, and successful strategies in a global context.
The course examines the historical impact of Bauhaus and the Modernist Movement on branding, visual design, and design culture, showing how these principles remain relevant in today’s brand strategies.