Brand Innovation for Startups
Creation of a brand guidelines document
A course by Max Bosio , Designer and Creative Director
About the video: Creation of a brand guidelines document
Overview
“Finally, let's see how to create a brand guidelines document for your final project, using the SUPERNOVAS brand guidelines as an example.”
In this video lesson Max Bosio addresses the topic: Creation of a brand guidelines document, which is part of the Domestika online course: Brand Innovation for Startups. Learn to design an innovative brand identity for your startup and create a strategy for effective brand guidelines.
Partial transcription of the video
“Creation of a brand guidelines document In this last lesson I will show you the Supernovas brand guidelines. As you will see, they are a very articulate and complex document, made of components that go into great detail. In your case, I don't expect it to come to this level of detail, but it is important that some elements are always present also in your brand guidelines document. To get started, always include a reference to your mission. It is always important to reconnect with the conceptual aspects at the base of building your brand. In fact, in the Supernovas guidelines the mission is ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Innovation for Startups
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Category
Marketing & Business -
Areas
Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Naming
Max Bosio
A course by Max Bosio
Max Bosio is a designer, creative director, and the founder of Nascent. After earning a degree in architecture from the Polytechnic University of Milan, he moved to New York where he had the opportunity to work for renowned architect Peter Eisenman. Here he also began exploring graphic design and branding thanks to the design firm Pentagram and collaborated as a creative director with brands like Levi's, Audi, Timberland, and Harley Davidson.
Upon his return to Milan in 2003, he founded his branding and digital design agency Nascent, where he has worked on projects for clients such as Artemide, UniCredit y 1000 Miglia.
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