Brand Innovation for Startups
Brand ecosystem
A course by Max Bosio , Designer and Creative Director
About the video: Brand ecosystem
Overview
“The time has come to talk to you about the concepts of "brand ecosystem" and "brand implementation" in order to have a comprehensive idea of how to give life to your brand in a structured and intentional way.”
In this video lesson Max Bosio addresses the topic: Brand ecosystem, which is part of the Domestika online course: Brand Innovation for Startups. Learn to design an innovative brand identity for your startup and create a strategy for effective brand guidelines.
Partial transcription of the video
“Brand ecosystem Here we are at the fourth and final unit of this course. In this unit I will introduce you to the concept of the brand ecosystem and we will see together what we mean by brand implementation, but, above all, we will see how to build a system of brand guidelines, which will then be the real tool through which to manage your brand from here on out. In nature, when we talk about ecosystems, we mean the set of living beings that interact within a given environment. We have seen that the brand can be understood as a living being. It is never a static subject, but a dynamic subjec...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Innovation for Startups
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Category
Marketing & Business -
Areas
Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Naming
Max Bosio
A course by Max Bosio
Max Bosio is a designer, creative director, and the founder of Nascent. After earning a degree in architecture from the Polytechnic University of Milan, he moved to New York where he had the opportunity to work for renowned architect Peter Eisenman. Here he also began exploring graphic design and branding thanks to the design firm Pentagram and collaborated as a creative director with brands like Levi's, Audi, Timberland, and Harley Davidson.
Upon his return to Milan in 2003, he founded his branding and digital design agency Nascent, where he has worked on projects for clients such as Artemide, UniCredit y 1000 Miglia.
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- 13 lessons (1h 50m)
- 16 additional resources (6 files)
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- Available on the app
- Audio: Italian
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- Level: Beginner
- Unlimited access forever
