Brand Innovation for Startups
What is a brand
A course by Max Bosio , Designer and Creative Director
About the video: What is a brand
Overview
“In this lesson, I will explain what a brand is and why it is important to build it by having some basic concepts clear that you will also need for your final project.”
In this video lesson Max Bosio addresses the topic: What is a brand, which is part of the Domestika online course: Brand Innovation for Startups. Learn to design an innovative brand identity for your startup and create a strategy for effective brand guidelines.
Partial transcription of the video
“What is a brand Now I will explain how to approach the creation of your brand to position it correctly in the market. Based on the Supernovas case study, an innovative startup operating in the world of design, you will learn what it means to build a brand from the beginning and what it means to position it correctly on the market. You will learn how to carry out, create an effective branding project for your startup, up to the creation of a brand guidelines document, which will represent the conclusion of your path and the project. The final design of this course will be a continuous proces...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Innovation for Startups
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Category
Marketing & Business -
Areas
Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Naming
Max Bosio
A course by Max Bosio
Max Bosio is a designer, creative director, and the founder of Nascent. After earning a degree in architecture from the Polytechnic University of Milan, he moved to New York where he had the opportunity to work for renowned architect Peter Eisenman. Here he also began exploring graphic design and branding thanks to the design firm Pentagram and collaborated as a creative director with brands like Levi's, Audi, Timberland, and Harley Davidson.
Upon his return to Milan in 2003, he founded his branding and digital design agency Nascent, where he has worked on projects for clients such as Artemide, UniCredit y 1000 Miglia.
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- 1,121 students
- 13 lessons (1h 50m)
- 16 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Italian
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- Level: Beginner
- Unlimited access forever
