Hand-Drawn Branding: Design Original Logos
Adding Elements
A course by Jon Contino , Graphic Designer, Illustrator, and Creative Director of CONTINO Branding Studio
Joined March 2021
Joined March 2021
About the video: Adding Elements
Overview
“Add additional elements to your logo to help create the brand identity and decide if you want to add additional elements like illustrations, icons, patterns, or anything else that will extend the visual language of your brand. ”
In this video lesson Jon Contino addresses the topic: Adding Elements, which is part of the Domestika online course: Hand-Drawn Branding: Design Original Logos. Discover how to strike a human connection through bold graphics that reflect a brand's style and personality.
Partial transcription of the video
“In the last lesson, you sampled your brand with typography, photography, and color. In this lesson, you're going to want to add some additional elements, maybe illustrations, icons, or patterns to try and flesh out your brand to a full brand identity. Let's try it out and see what works best. So one of the things this brand also needed was a website. We talked a little bit at the beginning. We need a lot of things to get this brand off the ground. So starting to play with the design of the website gives you a good reason to kind of play with more of some of that stuff. So you can kind of se...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Hand-Drawn Branding: Design Original Logos
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Category
Calligraphy & Typography, Design -
Areas
Branding & Identity, Design, Graphic Design, Hand Lettering, Lettering, Logo Design, Packaging
Jon Contino
A course by Jon Contino
Jon Contino is a graphic designer, illustrator, and creative director of CONTINO branding studio from New York City. He first discovered his passion for graphic design and illustration when he was a teenager in a rock band, and realized that banks needed demo covers, t-shirt, and flyer designs. Throughout his university career, he reached out to local businesses for graphic design services. By the time he finished university, he had a full portfolio, which led him to create his own design studio.
Through his branding studio, he has produced award-winning work for household names like Hulu, Google, AT&T, Coca-Cola, and Nike. In 2018, Jon published his first book, Brand by Hand, in partnership with Abrams Books. At the heart of his work, his aim is to create original designs by hand and develop a brand’s visual language with a human touch.
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