Hand-Drawn Branding: Design Original Logos
Adding Elements
A course by Jon Contino , Graphic Designer, Illustrator, and Creative Director of CONTINO Branding Studio
Joined March 2021
Joined March 2021
About the video: Adding Elements
Overview
“Add additional elements to your logo to help create the brand identity and decide if you want to add additional elements like illustrations, icons, patterns, or anything else that will extend the visual language of your brand. ”
In this video lesson Jon Contino addresses the topic: Adding Elements, which is part of the Domestika online course: Hand-Drawn Branding: Design Original Logos. Discover how to strike a human connection through bold graphics that reflect a brand's style and personality.
Partial transcription of the video
“Adding Elements Previously, you sampled your brand with typography, photography and color. In this lesson, you'll add some additional elements like illustrations, icons or patterns to flesh out your brand's identity. Let's try it out and see what works best. One thing this brand also needed was a website. As discussed before, many things are required for the brand's success. Start playing with the design of the website, it gives you a good reason to play with more of that stuff. You can see the type that I was playing with here, the menu type, the way we're using color and trying to finesse...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Hand-Drawn Branding: Design Original Logos
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Category
Calligraphy & Typography, Design -
Areas
Branding & Identity, Design, Graphic Design, Hand Lettering, Lettering, Logo Design, Packaging
Jon Contino
A course by Jon Contino
Jon Contino is a graphic designer, illustrator, and creative director of CONTINO branding studio from New York City. He first discovered his passion for graphic design and illustration when he was a teenager in a rock band, and realized that banks needed demo covers, t-shirt, and flyer designs. Throughout his university career, he reached out to local businesses for graphic design services. By the time he finished university, he had a full portfolio, which led him to create his own design studio.
Through his branding studio, he has produced award-winning work for household names like Hulu, Google, AT&T, Coca-Cola, and Nike. In 2018, Jon published his first book, Brand by Hand, in partnership with Abrams Books. At the heart of his work, his aim is to create original designs by hand and develop a brand’s visual language with a human touch.
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- Level: Beginner
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