Hand-Drawn Branding: Design Original Logos
Clean and Ink
A course by Jon Contino , Graphic Designer, Illustrator, and Creative Director of CONTINO Branding Studio
Joined March 2021
Joined March 2021
About the video: Clean and Ink
Overview
“INK!!! Pick your top final drawings and ink them up. This is the point where you will get them ready to be brought into the computer for digitizing. ”
In this video lesson Jon Contino addresses the topic: Clean and Ink, which is part of the Domestika online course: Hand-Drawn Branding: Design Original Logos. Discover how to strike a human connection through bold graphics that reflect a brand's style and personality.
Partial transcription of the video
“Clean and Ink In the last lesson, we discussed self-editing. Now, we'll talk about cleaning up and inking your favorite drawings. Now we'll start getting into the details of things, I have chosen two of my favorite drawings. I'm ready to clean them up a bit. I want to feel good about the way they look and I want them to be clean enough so that they're recognizable as logos and also ink them and get them ready to be imported digitally. Here, I have my two favorites on the screen. These two are different in terms of the overall style, but they're good enough to get started with. First, I'll g...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Hand-Drawn Branding: Design Original Logos
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Category
Calligraphy & Typography, Design -
Areas
Branding & Identity, Design, Graphic Design, Hand Lettering, Lettering, Logo Design, Packaging
Jon Contino
A course by Jon Contino
Jon Contino is a graphic designer, illustrator, and creative director of CONTINO branding studio from New York City. He first discovered his passion for graphic design and illustration when he was a teenager in a rock band, and realized that banks needed demo covers, t-shirt, and flyer designs. Throughout his university career, he reached out to local businesses for graphic design services. By the time he finished university, he had a full portfolio, which led him to create his own design studio.
Through his branding studio, he has produced award-winning work for household names like Hulu, Google, AT&T, Coca-Cola, and Nike. In 2018, Jon published his first book, Brand by Hand, in partnership with Abrams Books. At the heart of his work, his aim is to create original designs by hand and develop a brand’s visual language with a human touch.
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- Level: Beginner
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