Hand-Drawn Branding: Design Original Logos
Mock-ups
A course by Jon Contino , Graphic Designer, Illustrator, and Creative Director of CONTINO Branding Studio
Joined March 2021
Joined March 2021
About the video: Mock-ups
Overview
“Apply your visual elements to various items to display the strengths and weaknesses of the brand. ”
In this video lesson Jon Contino addresses the topic: Mock-ups, which is part of the Domestika online course: Hand-Drawn Branding: Design Original Logos. Discover how to strike a human connection through bold graphics that reflect a brand's style and personality.
Partial transcription of the video
“Mockups In the last lesson, you created elements to work with visually. Now we'll take those elements and apply them to mock-ups so we can see what the brand looks like in real-life situations. Let's try it out. Now we have not only figured out the logo, our color scheme, where our website is going, and the decorative elements. We have a lot of stuff going on here. Even in the meantime, the sketches that we looked at earlier, we used them. It's a shame to let things go to waste. especially the font and if they fit it in the brand. If you can find a space for them, the client likes it. Here,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Hand-Drawn Branding: Design Original Logos
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Category
Calligraphy & Typography, Design -
Areas
Branding & Identity, Design, Graphic Design, Hand Lettering, Lettering, Logo Design, Packaging
Jon Contino
A course by Jon Contino
Jon Contino is a graphic designer, illustrator, and creative director of CONTINO branding studio from New York City. He first discovered his passion for graphic design and illustration when he was a teenager in a rock band, and realized that banks needed demo covers, t-shirt, and flyer designs. Throughout his university career, he reached out to local businesses for graphic design services. By the time he finished university, he had a full portfolio, which led him to create his own design studio.
Through his branding studio, he has produced award-winning work for household names like Hulu, Google, AT&T, Coca-Cola, and Nike. In 2018, Jon published his first book, Brand by Hand, in partnership with Abrams Books. At the heart of his work, his aim is to create original designs by hand and develop a brand’s visual language with a human touch.
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