Hand-Drawn Branding: Design Original Logos
Market Research
A course by Jon Contino , Graphic Designer, Illustrator, and Creative Director of CONTINO Branding Studio
Joined March 2021
Joined March 2021
About the video: Market Research
Overview
“Once you’ve got your raw ideas on paper, it’s time to start doing some research to see what else is out there. ”
In this video lesson Jon Contino addresses the topic: Market Research, which is part of the Domestika online course: Hand-Drawn Branding: Design Original Logos. Discover how to strike a human connection through bold graphics that reflect a brand's style and personality.
Partial transcription of the video
“Market Research In the last lesson, we talked about your raw doodles and initial ideas. In this lesson, we'll be discussing market research, how to see what's out there, how to compare it to what you're doing, and lay the groundwork for what your brand will be. Let's get into that right now. The market research part of things is basically like let's what the industry is that your brand will live in. Lamanna's is a pizzeria and bakery, for example. We need to look at other places to see who's doing this pizzeria or bakery thing well. Also, see who's not doing it so well and the things that w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Hand-Drawn Branding: Design Original Logos
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Category
Calligraphy & Typography, Design -
Areas
Branding & Identity, Design, Graphic Design, Hand Lettering, Lettering, Logo Design, Packaging
Jon Contino
A course by Jon Contino
Jon Contino is a graphic designer, illustrator, and creative director of CONTINO branding studio from New York City. He first discovered his passion for graphic design and illustration when he was a teenager in a rock band, and realized that banks needed demo covers, t-shirt, and flyer designs. Throughout his university career, he reached out to local businesses for graphic design services. By the time he finished university, he had a full portfolio, which led him to create his own design studio.
Through his branding studio, he has produced award-winning work for household names like Hulu, Google, AT&T, Coca-Cola, and Nike. In 2018, Jon published his first book, Brand by Hand, in partnership with Abrams Books. At the heart of his work, his aim is to create original designs by hand and develop a brand’s visual language with a human touch.
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