Hand-Drawn Branding: Design Original Logos
Develop Your Thumbnails
A course by Jon Contino , Graphic Designer, Illustrator, and Creative Director of CONTINO Branding Studio
Joined March 2021
Joined March 2021
About the video: Develop Your Thumbnails
Overview
“Pick a handful of your favorite or most effective thumbnails and start expanding on them. ”
In this video lesson Jon Contino addresses the topic: Develop Your Thumbnails, which is part of the Domestika online course: Hand-Drawn Branding: Design Original Logos. Discover how to strike a human connection through bold graphics that reflect a brand's style and personality.
Partial transcription of the video
“Develop Your Thumbnails After finishing your planning phase, you've got your raw doodles, you've got your market research and your mood boards ready to go. Let's take those raw doodles and develop them into fully fleshed out drawings, stuff that will lead into your logo and other elements as well. Let's get to it. First, make sure to have your raw doodles with you. This is like the jumpstart or the starting point. If you're working on paper, I'd suggest starting with a piece of tracing paper, or if you have a lightbox or anything like that. In the old days, I used to put paper onto a window...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Hand-Drawn Branding: Design Original Logos
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Category
Calligraphy & Typography, Design -
Areas
Branding & Identity, Design, Graphic Design, Hand Lettering, Lettering, Logo Design, Packaging
Jon Contino
A course by Jon Contino
Jon Contino is a graphic designer, illustrator, and creative director of CONTINO branding studio from New York City. He first discovered his passion for graphic design and illustration when he was a teenager in a rock band, and realized that banks needed demo covers, t-shirt, and flyer designs. Throughout his university career, he reached out to local businesses for graphic design services. By the time he finished university, he had a full portfolio, which led him to create his own design studio.
Through his branding studio, he has produced award-winning work for household names like Hulu, Google, AT&T, Coca-Cola, and Nike. In 2018, Jon published his first book, Brand by Hand, in partnership with Abrams Books. At the heart of his work, his aim is to create original designs by hand and develop a brand’s visual language with a human touch.
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