Hand-Drawn Branding: Design Original Logos
Keep It Raw
A course by Jon Contino , Graphic Designer, Illustrator, and Creative Director of CONTINO Branding Studio
Joined March 2021
Joined March 2021
About the video: Keep It Raw
Overview
“Don’t be afraid to let your ideas loose. There are no bad ideas at this stage of the process. ”
In this video lesson Jon Contino addresses the topic: Keep It Raw , which is part of the Domestika online course: Hand-Drawn Branding: Design Original Logos. Discover how to strike a human connection through bold graphics that reflect a brand's style and personality.
Partial transcription of the video
“Keep it Raw In this unit, we'll kick off the branding project with really rough logo sketches. We'll talk about thinking through some of your initial thoughts and we'll go through the mood boarding process, but before we do anything, it's just those first thoughts, raw doodles, and letting everything fly and having your initial brain responses, and your initial reactions to this project and the goals you set up for yourself moving forward. For this project that I'll use as an example, it's a company called Lamanna's Bakery in Toronto, Canada. They are a bakery/pizzeria that is well known fo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Hand-Drawn Branding: Design Original Logos
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Category
Calligraphy & Typography, Design -
Areas
Branding & Identity, Design, Graphic Design, Hand Lettering, Lettering, Logo Design, Packaging
Jon Contino
A course by Jon Contino
Jon Contino is a graphic designer, illustrator, and creative director of CONTINO branding studio from New York City. He first discovered his passion for graphic design and illustration when he was a teenager in a rock band, and realized that banks needed demo covers, t-shirt, and flyer designs. Throughout his university career, he reached out to local businesses for graphic design services. By the time he finished university, he had a full portfolio, which led him to create his own design studio.
Through his branding studio, he has produced award-winning work for household names like Hulu, Google, AT&T, Coca-Cola, and Nike. In 2018, Jon published his first book, Brand by Hand, in partnership with Abrams Books. At the heart of his work, his aim is to create original designs by hand and develop a brand’s visual language with a human touch.
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