Hand-Drawn Branding: Design Original Logos
Brand Guideline System
A course by Jon Contino , Graphic Designer, Illustrator, and Creative Director of CONTINO Branding Studio
Joined March 2021
Joined March 2021
About the video: Brand Guideline System
Overview
“Now that you’ve developed a robust visual language for your brand identity, it’s time to compile them into a handy reference guide to make sure you’re using everything correctly. ”
In this video lesson Jon Contino addresses the topic: Brand Guideline System, which is part of the Domestika online course: Hand-Drawn Branding: Design Original Logos. Discover how to strike a human connection through bold graphics that reflect a brand's style and personality.
Partial transcription of the video
“Brand Guidelines System In the last lesson, you applied your brand to mock-ups. In this lesson, I'll teach how to create a guideline system to keep the brand consistent. Now you've made it to the end of the brand. You spent all that time doing your research, exploring your sketches, moods, the competition of what else is out there, trying to find the right spot for it. You've developed the logo, you got it all cleaned up, you got the color in there, you found a nice palette. You started working with illustration stuff, with some patterns or some texture details, some photography that works....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Hand-Drawn Branding: Design Original Logos
-
Category
Calligraphy & Typography, Design -
Areas
Branding & Identity, Design, Graphic Design, Hand Lettering, Lettering, Logo Design, Packaging
Jon Contino
A course by Jon Contino
Jon Contino is a graphic designer, illustrator, and creative director of CONTINO branding studio from New York City. He first discovered his passion for graphic design and illustration when he was a teenager in a rock band, and realized that banks needed demo covers, t-shirt, and flyer designs. Throughout his university career, he reached out to local businesses for graphic design services. By the time he finished university, he had a full portfolio, which led him to create his own design studio.
Through his branding studio, he has produced award-winning work for household names like Hulu, Google, AT&T, Coca-Cola, and Nike. In 2018, Jon published his first book, Brand by Hand, in partnership with Abrams Books. At the heart of his work, his aim is to create original designs by hand and develop a brand’s visual language with a human touch.
- 99% positive reviews (146)
- 5,583 students
- 16 lessons (2h 33m)
- 12 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
