Hand-Drawn Branding: Design Original Logos
Sample Your Brand
A course by Jon Contino , Graphic Designer, Illustrator, and Creative Director of CONTINO Branding Studio
Joined March 2021
Joined March 2021
About the video: Sample Your Brand
Overview
“Start pulling in photography, textures, etc to figure out how the brand looks in real-life scenarios to test out how it works as a real brand. ”
In this video lesson Jon Contino addresses the topic: Sample Your Brand, which is part of the Domestika online course: Hand-Drawn Branding: Design Original Logos. Discover how to strike a human connection through bold graphics that reflect a brand's style and personality.
Partial transcription of the video
“Now that your logo is complete and your colors looking great, we're going to pair the logo with typography, photography, and some other elements to make it feel like a cohesive brand identity. Let's get to work and try it out. Now that we got the logo done, which is a really, really tough part of the whole branding process, we also want to make sure there's a brand there, right? So I spent a lot of time playing with font styles and things like that and trying to pair some stuff together. And this was a font style or a font family that kind of was working for me. So we talked a bit about how...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Hand-Drawn Branding: Design Original Logos
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Category
Calligraphy & Typography, Design -
Areas
Branding & Identity, Design, Graphic Design, Hand Lettering, Lettering, Logo Design, Packaging
Jon Contino
A course by Jon Contino
Jon Contino is a graphic designer, illustrator, and creative director of CONTINO branding studio from New York City. He first discovered his passion for graphic design and illustration when he was a teenager in a rock band, and realized that banks needed demo covers, t-shirt, and flyer designs. Throughout his university career, he reached out to local businesses for graphic design services. By the time he finished university, he had a full portfolio, which led him to create his own design studio.
Through his branding studio, he has produced award-winning work for household names like Hulu, Google, AT&T, Coca-Cola, and Nike. In 2018, Jon published his first book, Brand by Hand, in partnership with Abrams Books. At the heart of his work, his aim is to create original designs by hand and develop a brand’s visual language with a human touch.
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- Level: Beginner
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