Hand-Drawn Branding: Design Original Logos
Creating Vectors
A course by Jon Contino , Graphic Designer, Illustrator, and Creative Director of CONTINO Branding Studio
Joined March 2021
Joined March 2021
About the video: Creating Vectors
Overview
“Make any final cleanups that you might want to do before vectorizing. Then, bring your favorite drawings into Illustrator to vectorize them and trace them. ”
In this video lesson Jon Contino addresses the topic: Creating Vectors, which is part of the Domestika online course: Hand-Drawn Branding: Design Original Logos. Discover how to strike a human connection through bold graphics that reflect a brand's style and personality.
Partial transcription of the video
“Creating Vectors Previously, I showed you how to import your drawings into Photoshop and adjust their levels. In this lesson, I'll show you how to use those adjusted images to bring into Illustrator and create vectors out of them. Let's try it out. Now we have the file that we feel is cleaned up to the best of our ability and to go back and talk a bit about this, one of the things that you want to think about is which style do you want to use. I want this to be raw. You could see these lines are not crisp. I want it to stay that way. These lines are not straight. This is my initial thought....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Hand-Drawn Branding: Design Original Logos
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Category
Calligraphy & Typography, Design -
Areas
Branding & Identity, Design, Graphic Design, Hand Lettering, Lettering, Logo Design, Packaging
Jon Contino
A course by Jon Contino
Jon Contino is a graphic designer, illustrator, and creative director of CONTINO branding studio from New York City. He first discovered his passion for graphic design and illustration when he was a teenager in a rock band, and realized that banks needed demo covers, t-shirt, and flyer designs. Throughout his university career, he reached out to local businesses for graphic design services. By the time he finished university, he had a full portfolio, which led him to create his own design studio.
Through his branding studio, he has produced award-winning work for household names like Hulu, Google, AT&T, Coca-Cola, and Nike. In 2018, Jon published his first book, Brand by Hand, in partnership with Abrams Books. At the heart of his work, his aim is to create original designs by hand and develop a brand’s visual language with a human touch.
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