Brand Positioning: From Local to Global

Overview

“Next, I'll show you why it's important to seek out collaborators who can translate your brand design into real environments.”

In this video lesson Provincia addresses the topic: The brand in real environments, which is part of the Domestika online course: Brand Positioning: From Local to Global. Learn how to create a global brand without compromising your values by creating conceptual identities inspired by your roots .

Partial transcription of the video

“The brand in real environments In this lesson I will show you why it is important to look for collaborators to help you transfer the design of your brand to real environments. Now that we have built our brand at a conceptual, verbal and visual level, it is very important to know how to transfer it consistently to real environments. To be able to move it we need the support of many collaborators. I'm going to show you how we choose our collaborators and what is our relationship with them. It is very important to define where your brand will live. Remember that until now your brand only lives...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Positioning: From Local to Global

• Level: Beginner
• 100% positive reviews (17)
• 411 students
• 5 units
• 14 lessons (1h 43m)
• 8 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Design, Graphic Design