Brand Positioning: From Local to Global

Overview

“Next, I will talk about the importance of knowing everything about your client. We will have to get to the bottom of the brand and understand what it is looking for. We will become your partners, your allies and we will learn about the business and its environment, as if we were part of it.”

In this video lesson Provincia addresses the topic: A sincere brand: knowing your client, which is part of the Domestika online course: Brand Positioning: From Local to Global. Learn how to create a global brand without compromising your values by creating conceptual identities inspired by your roots .

Partial transcription of the video

“A sincere brand: knowing your client In this lesson you will learn everything about your client. We will get to the bottom of the brand and understand what you are looking for, we will become your strategic partners. A sincere brand Knowing your client It's very important that you thoroughly investigate your client, their brand, and after this you analyze what you have investigated because this analysis is the one that will determine crucial points for the entire development of the project. The most important objective is to know your client, or, as we say, not meet him, but associate with ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Positioning: From Local to Global

• Level: Beginner
• 100% positive reviews (16)
• 390 students
• 5 units
• 14 lessons (1h 43m)
• 8 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Design, Graphic Design