Brand Positioning: From Local to Global

Overview

“In this lesson we will review some examples of brands that have gone from the local to the global without losing their essence. I will show you examples of other creative disciplines to understand the “glocal” concept.”

In this video lesson Provincia addresses the topic: Our approach: from local to global, which is part of the Domestika online course: Brand Positioning: From Local to Global. Learn how to create a global brand without compromising your values by creating conceptual identities inspired by your roots .

Partial transcription of the video

“Our approach: from local to global In this lesson we will review some examples of brands that have gone from the local to the global. Our approach: from Local to Global I want you to understand the glocal concept and how we have used this concept as part of our approach to conceptualizing a brand and how it has served us to work with all kinds of brands, local brands, regional brands and international brands. One of the challenges in the post-COVID world is the strengthening of the glocal, how local actions are influenced by globalization and what opportunities exist there so that you creat...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Positioning: From Local to Global

• Level: Beginner
• 100% positive reviews (17)
• 421 students
• 5 units
• 14 lessons (1h 43m)
• 8 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Design, Graphic Design