Brand Positioning: From Local to Global

Overview

“Next, I will show you how we look for references and inspiration to start exploring different possible routes to define the visual identity of your brand.”

In this video lesson Provincia addresses the topic: Visual identity, which is part of the Domestika online course: Brand Positioning: From Local to Global. Learn how to create a global brand without compromising your values by creating conceptual identities inspired by your roots .

Partial transcription of the video

“Visual identity In this lesson I will teach you How to give a visual identity to your brand. Unit 4 / Lesson 2 To start putting together the visual identity, I am going to tell you some steps that we have determined in the study, that work very well for us and guide us in such a long process as is the visual part of the brand. The first thing we do is define rules. First we define certain keywords or concepts that manage to relate the conceptual identity with the visual one. We create these rules always under the guidance of our strategy document and conceptual identity. Then, we move on to...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Positioning: From Local to Global

• Level: Beginner
• 100% positive reviews (17)
• 421 students
• 5 units
• 14 lessons (1h 43m)
• 8 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Design, Graphic Design