Brand Positioning: From Local to Global

Brand Positioning: From Local to Global

“We have reached the end of the course, I hope you have enjoyed a lot along the way. Now it's your turn to show everything you've learned and adapted to your process. Before we say goodbye, let's review the key phases of the project. I would like you to briefly explain what you have done in each one and accompany the explanation with one or more images. Here I show you a brief example, but I have been leaving you throughout the course a PDF with the complete presentation of each phase of my project. Research Gather in a document all the information you find about the brand and its environment. Then, analyze this information to draw conclusions to guide your next steps.

Brand strategy After doing several workshops with the client, it is time to define the strategy in which you must develop the most important concepts of the brand, that is, the brand key and the mission, vision, promise and purpose of the brand. Verbal and visual identity You already know the DNA of the brand, now the next step is to define its voice, how, what and to whom the brand is going to speak. You will also have to work on its visual identity. Brand and implementation manual Finally, structure all your work in a brand manual for the client. If, in addition, you have the possibility to do it and share it, it would be very nice to see how you have implemented your project in a real case. Here I share only a couple of slides from the Mumis brandbook, but you have it complete as an additional downloadable resource in the course. Now share your final project with the community by clicking on "Create your project". Remember to share both the final result and the steps that have led you to it. I am looking forward to seeing your project and giving you feedback. Although I ask for your patience, I will try to access the forum as much as I can and what my professional projects allow me. Finally, I want to invite you to actively participate in the forum, not only sharing your progress, but also giving advice and trying to help the rest of the community. See you on the forum!”

Partial transcription of the video

“Final project We have reached the end of the course. I hope you enjoyed and learned with me. Now it's your turn to try everything I taught you and adapt it to your process. Before I say goodbye, I want to give you some final recommendations. Make a contract with your client. Make a schedule, define dates, define deliverables. Agree payment methods. Everything that is not the creative part is just as important. Establish a good relationship with your client. Remember that the customer knows more than you about the product to which you are going to give an identity. Be guided by it and make i...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Positioning: From Local to Global

• Level: Beginner
• 100% positive reviews (16)
• 391 students
• 5 units
• 14 lessons (1h 43m)
• 8 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Design, Graphic Design