Brand Positioning: From Local to Global

Overview

“The time has come to create the most important concepts of the brand, based on what is collected through the workshops. In this lesson I will show you how to develop the brand key.”

In this video lesson Provincia addresses the topic: Strategy and conceptual identity: the brand key, which is part of the Domestika online course: Brand Positioning: From Local to Global. Learn how to create a global brand without compromising your values by creating conceptual identities inspired by your roots .

Partial transcription of the video

“Strategy and conceptual identity: the brand key The moment has come to create the most important concepts for the brand. Let's develop the brand key together. From the workshops we have carried out with the client, We will collect the most important ideas to put together our brand key. The brand key is a tool that collects the most important concepts of a brand's strategy. I recommend that you have at hand the exercises that we developed before. I recommend that you have a wide table where you can have everything developed with the client to be of help when putting together this brand key. ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Positioning: From Local to Global

• Level: Beginner
• 100% positive reviews (16)
• 390 students
• 5 units
• 14 lessons (1h 43m)
• 8 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Design, Graphic Design