Brand Positioning: From Local to Global
Influences
A course by Provincia , Creative Studio
About the video: Influences
Overview
“We should always be curious and look around us with an open mind. Next, I will tell you about my most important influences.”
In this video lesson Provincia addresses the topic: Influences, which is part of the Domestika online course: Brand Positioning: From Local to Global. Learn how to create a global brand without compromising your values by creating conceptual identities inspired by your roots .
Partial transcription of the video
“influences In this lesson I will tell you about my influences. Unit 1 / Lesson 2 Influences I want to talk to you about my influences, but before i show you to some of the people who have influenced me, I don't want to forget to mention something important to you. One, as a creative, must always remain curious. The things that happen to you on a day-to-day basis will influence you. A good conversation with friends, going out, until visiting the supermarket and see all the brands that are in a gondola, all that can influence your work. Always be aware of these influences that one can have in...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Positioning: From Local to Global
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design

Provincia
A course by Provincia
María Fernanda Medina is the cofounder and creative director of Provincia, a design studio headquartered in Arequipa, Peru. The award-winning studio designs and develops brand identities, websites, books, exhibitions, and packaging for a variety of clients in Peru, Europe, and the United States.
Their work has been featured in major international media outlets and prominent design blogs like The DieLine, Gestalten, and World Brand Design.
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- 14 lessons (1h 43m)
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- Audio: Spanish
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- Level: Beginner
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