Brand Positioning: From Local to Global

Overview

“In this lesson I am going to teach you how to analyze the conceptual space that the brand occupies. Then we'll look at it from different angles.”

In this video lesson Provincia addresses the topic: Analysis, which is part of the Domestika online course: Brand Positioning: From Local to Global. Learn how to create a global brand without compromising your values by creating conceptual identities inspired by your roots .

Partial transcription of the video

“Analysis In this lesson we will do a speculative study where we will analyze the conceptual space that your brand occupies and we will observe it from different angles. Unit 2 / Lesson 4 Analysis After you became a stalker and collected all the information about your competition, about the brands you admire and about the trends that are happening in the world and that can affect the category or the item where you are, With all this information collected, it is time to do an analysis. I want to mention that the research we do it is a speculative study. We observe and examine the conceptual s...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Positioning: From Local to Global

• Level: Beginner
• 100% positive reviews (17)
• 421 students
• 5 units
• 14 lessons (1h 43m)
• 8 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Design, Graphic Design