Brand Positioning: From Local to Global

Overview

“In this lesson I will show you how to present the client with 3 visual routes and how to clearly differentiate them so that decision-making is easy.”

In this video lesson Provincia addresses the topic: How to present the identity to the client, which is part of the Domestika online course: Brand Positioning: From Local to Global. Learn how to create a global brand without compromising your values by creating conceptual identities inspired by your roots .

Partial transcription of the video

“How to present the identity to the client In this lesson we will learn how to present to the client the visual identity of the brand. We have already defined the routes that we are going to present to the client, Now it's time to put together the presentation. To put together the presentation I recommend you first build a structure, a kind of storyboard, so you can see what the content is of your presentation, how are you going to tell him how you got to the routes, that it has a meaning, that it has a storytelling. It brings some concepts of the conceptual identity. Although the client has...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Positioning: From Local to Global

• Level: Beginner
• 100% positive reviews (16)
• 392 students
• 5 units
• 14 lessons (1h 43m)
• 8 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Design, Graphic Design