Brand Positioning: From Local to Global

Overview

“In this lesson, I will tell you how we got started in the Province and I will tell you about our main projects, which are our letter of introduction.”

In this video lesson Provincia addresses the topic: About Me, which is part of the Domestika online course: Brand Positioning: From Local to Global. Learn how to create a global brand without compromising your values by creating conceptual identities inspired by your roots .

Partial transcription of the video

“Presentation Hello, thank you for signing up for my course. I am Fernando Medina. I am from Arequipa, a province in southern Peru. At the age of 20 I started a business and now, together with my husband, we run our two companies Provincia Estudio and LTFactory, an advertising production and commercial architecture workshop. I am creative director of both. I studied Advertising and Multimedia Sciences and I got my master's degree in Branding at Elisava, University School of Design and Engineering of Barcelona. As creative director I have had the opportunity to work with the most important br...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Positioning: From Local to Global

• Level: Beginner
• 100% positive reviews (16)
• 391 students
• 5 units
• 14 lessons (1h 43m)
• 8 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Design, Graphic Design