Brand Positioning: From Local to Global

Overview

“We already have the brand key, but we have to continue. This time I'll teach you how to create additional (but key) concepts: the brand's mission, vision, promise, and purpose.”

In this video lesson Provincia addresses the topic: Strategy and conceptual identity: additional concepts, which is part of the Domestika online course: Brand Positioning: From Local to Global. Learn how to create a global brand without compromising your values by creating conceptual identities inspired by your roots .

Partial transcription of the video

“Strategy and conceptual identity: additional concepts In this lesson we are going to continue working in the strategy and conceptual identity of your brand. We will develop the mission, the vision, brand promise and purpose. I am going to tell you a little about these four concepts. These four concepts are related to the perception that the consumer has about our brand, but they also have a very strong relationship with other collaborators within the company. They can be suppliers, employees, stakeholders and any other person have contact with the brand. Now let's see one by one. Let's star...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Positioning: From Local to Global

• Level: Beginner
• 100% positive reviews (16)
• 392 students
• 5 units
• 14 lessons (1h 43m)
• 8 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Design, Graphic Design