Brand Positioning: From Local to Global

Overview

“Verbal identity is a method of expression that generates the voice of the brand and helps us build what we have with a particular style. In this lesson I will teach you how to define the brand voice and we will create its foundation.”

In this video lesson Provincia addresses the topic: Verbal identity, which is part of the Domestika online course: Brand Positioning: From Local to Global. Learn how to create a global brand without compromising your values by creating conceptual identities inspired by your roots .

Partial transcription of the video

“verbal identity In this lesson we will define something fundamental, the voice of the brand, and we will see the main axes that make it up. Unit 4 / Lesson 1 Verbal Identity Once the DNA is defined, who is the brand, It's time to define how you're going to speak. Verbal identity is the branding tool that helps brands convey their key messages in a unique and inimitable way. It also helps generate genuine insights that match each target, without losing sight of the brand personality and your value proposition. It helps us draw clear lines of expression, emotion and, most importantly, denotes...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Positioning: From Local to Global

• Level: Beginner
• 100% positive reviews (16)
• 391 students
• 5 units
• 14 lessons (1h 43m)
• 8 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Design, Graphic Design