Brand Positioning: From Local to Global

Overview

“In this lesson I will teach you some exercises that you can do with your client. They are a kind of games that help to decipher how the client sees your brand and where we have to take it.”

In this video lesson Provincia addresses the topic: Workshop, which is part of the Domestika online course: Brand Positioning: From Local to Global. Learn how to create a global brand without compromising your values by creating conceptual identities inspired by your roots .

Partial transcription of the video

“workshop Now we will develop some exercises together with our client to define the personality of our brand. rain of adjectives The first exercise is a shower of adjectives. In this exercise the client must choose the adjectives that most resonate with your brand and the most important thing is that he explains to you why he chose them. In the case of Mumis, I'll show you the adjectives that the client chose. The first adjective the client chose was "impeccable". I asked him why he chose this word and told me that "impeccable" I wanted to relate it to the service and the place. The customer...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Positioning: From Local to Global

• Level: Beginner
• 100% positive reviews (16)
• 390 students
• 5 units
• 14 lessons (1h 43m)
• 8 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Design, Graphic Design