Brand Storytelling: Learn to Stand Out
Structure its history
A course by Guillaume Lamarre , Artistic Director
About the video: Structure its history
Overview
“To close this unit, you will assemble everything you updated and structure it to then present your storytelling project applied to the brand.”
In this video lesson Guillaume Lamarre addresses the topic: Structure its history, which is part of the Domestika online course: Brand Storytelling: Learn to Stand Out. Discover the power of narrative communication and great storytelling to take your brand to the next level.
Partial transcription of the video
“Structuring your Story We're reaching the end of the course. In the next few lessons, I'll give you a tool to finalize all of the elements for your final project and build your storytelling strategy. Forming and structuring your story Project map I picture this tool like a map, like a guide for your project. On this map, I'll give you some advice. The first part is fundamental. You must understand that there's no incorrect answer. What matters is the answer you give yourself, which is the answer your project will dictate. It's not easy to do, but trust the process. The second bit of advice ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Storytelling: Learn to Stand Out
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Category
Marketing & Business -
Areas
Branding & Identity, Communication, Creative Consulting, Marketing, Storytelling

Guillaume Lamarre
A course by Guillaume Lamarre
Meet Guillaume Lamarre, a distinguished artistic director, author, and trainer, who has left an indelible mark on the world of creative management. With a background that includes working with esteemed brands like Cartier, Guillaume's journey in creativity has been nothing short of extraordinary. Realizing the transformative power of his creative approach, he sought to share his expertise with others, leading him to write several books on the subject.
Throughout his career, Guillaume has discovered that creativity resides within each individual, waiting to be unleashed like a hidden treasure. In this Domestika course, he shares the key to unlocking this treasure and exploring the limitless potential of creative ideas. His guidance and insights inspire professionals from all walks of life to embrace creativity and use it as a driving force for personal and professional growth. With Guillaume Lamarre as your guide, prepare to embark on a transformative creative journey that will forever change the way you approach your projects and aspirations.
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