Brand Storytelling: Learn to Stand Out
The discovery of the case study
A course by Guillaume Lamarre , Artistic Director
About the video: The discovery of the case study
Overview
“You will discover the project which will serve as a common thread throughout your design work. To find out about this project, I'm going to interview Sotonye Odugbemi, the founder of Daughters of Botany, to start understanding what she expects from us.”
In this video lesson Guillaume Lamarre addresses the topic: The discovery of the case study, which is part of the Domestika online course: Brand Storytelling: Learn to Stand Out. Discover the power of narrative communication and great storytelling to take your brand to the next level.
Partial transcription of the video
“The Case Study In the previous lessons, we looked at the basics of storytelling and we saw how we need to view the world to take in the stories that surround us. Next, we'll apply all of that to a real case study. With Domestika, we put out a call for applications and we selected a brand to accompany us throughout this course. It's an English tea brand called Daughters of Botany. I'll explain why we chose this brand. We chose Daughters of Botany because it speaks to a lot of people. What the brand had already established, can help you understand, whether you're launching or developing your ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Storytelling: Learn to Stand Out
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Category
Marketing & Business -
Areas
Branding & Identity, Communication, Creative Consulting, Marketing, Storytelling
Guillaume Lamarre
A course by Guillaume Lamarre
Meet Guillaume Lamarre, a distinguished artistic director, author, and trainer, who has left an indelible mark on the world of creative management. With a background that includes working with esteemed brands like Cartier, Guillaume's journey in creativity has been nothing short of extraordinary. Realizing the transformative power of his creative approach, he sought to share his expertise with others, leading him to write several books on the subject.
Throughout his career, Guillaume has discovered that creativity resides within each individual, waiting to be unleashed like a hidden treasure. In this Domestika course, he shares the key to unlocking this treasure and exploring the limitless potential of creative ideas. His guidance and insights inspire professionals from all walks of life to embrace creativity and use it as a driving force for personal and professional growth. With Guillaume Lamarre as your guide, prepare to embark on a transformative creative journey that will forever change the way you approach your projects and aspirations.
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- 9,079 students
- 16 lessons (2h 23m)
- 23 additional resources (9 files)
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- Available on the app
- Audio: French
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- Level: Beginner
- Unlimited access forever
