Brand Storytelling: Learn to Stand Out
Working on your raw material
A course by Guillaume Lamarre , Artistic Director
About the video: Working on your raw material
Overview
“I will now share with you some of my techniques for sorting your raw material and generating ideas.”
In this video lesson Guillaume Lamarre addresses the topic: Working on your raw material, which is part of the Domestika online course: Brand Storytelling: Learn to Stand Out. Discover the power of narrative communication and great storytelling to take your brand to the next level.
Partial transcription of the video
“Using your Resources Perhaps you're lost in your creative process. You have lots of information, lots of ideas, lots of things are overlapping, lots of stories, characters, structures, conflicts, and lots of things. In this lesson, I'll show you how to organize it all, and join it all together to create something new. Choosing and Organizing Resources Establishing lists To begin, this is something that allows us to get past the white page part, which is too white. I suggest making lists, like the ones that you make when you go to the supermarket or your favorite store. To do this, we'll tak...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Storytelling: Learn to Stand Out
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Category
Marketing & Business -
Areas
Branding & Identity, Communication, Creative Consulting, Marketing, Storytelling
Guillaume Lamarre
A course by Guillaume Lamarre
Meet Guillaume Lamarre, a distinguished artistic director, author, and trainer, who has left an indelible mark on the world of creative management. With a background that includes working with esteemed brands like Cartier, Guillaume's journey in creativity has been nothing short of extraordinary. Realizing the transformative power of his creative approach, he sought to share his expertise with others, leading him to write several books on the subject.
Throughout his career, Guillaume has discovered that creativity resides within each individual, waiting to be unleashed like a hidden treasure. In this Domestika course, he shares the key to unlocking this treasure and exploring the limitless potential of creative ideas. His guidance and insights inspire professionals from all walks of life to embrace creativity and use it as a driving force for personal and professional growth. With Guillaume Lamarre as your guide, prepare to embark on a transformative creative journey that will forever change the way you approach your projects and aspirations.
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- 9,002 students
- 16 lessons (2h 23m)
- 23 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: French
- Spanish · English · French · German · Italian · Portuguese · Polish · Dutch
- Level: Beginner
- Unlimited access forever
