Brand Storytelling: Learn to Stand Out
Plots: choosing the form of your story
A course by Guillaume Lamarre , Artistic Director
About the video: Plots: choosing the form of your story
Overview
“You'll find that there are five types of stories that you can choose from and leverage based on your brand, product, or service mission.”
In this video lesson Guillaume Lamarre addresses the topic: Plots: choosing the form of your story, which is part of the Domestika online course: Brand Storytelling: Learn to Stand Out. Discover the power of narrative communication and great storytelling to take your brand to the next level.
Partial transcription of the video
“The Plot: Choosing your Type of Storytelling After having seen the two essential elements: The conflict, which is the engine of your stories, and the theme, the essential message that your story will portray, we'll now see the third element of storytelling. It will determine what types of stories you can tell. I'm talking about the plot. There are five plots. They consist of slaying a dragon, going on a quest, being reborn, going on a voyage or going from rags to riches. We'll start with plots where you must slay a dragon. A good example of this type of film is "Star Wars: a new hope". We h...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Storytelling: Learn to Stand Out
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Category
Marketing & Business -
Areas
Branding & Identity, Communication, Creative Consulting, Marketing, Storytelling
Guillaume Lamarre
A course by Guillaume Lamarre
Meet Guillaume Lamarre, a distinguished artistic director, author, and trainer, who has left an indelible mark on the world of creative management. With a background that includes working with esteemed brands like Cartier, Guillaume's journey in creativity has been nothing short of extraordinary. Realizing the transformative power of his creative approach, he sought to share his expertise with others, leading him to write several books on the subject.
Throughout his career, Guillaume has discovered that creativity resides within each individual, waiting to be unleashed like a hidden treasure. In this Domestika course, he shares the key to unlocking this treasure and exploring the limitless potential of creative ideas. His guidance and insights inspire professionals from all walks of life to embrace creativity and use it as a driving force for personal and professional growth. With Guillaume Lamarre as your guide, prepare to embark on a transformative creative journey that will forever change the way you approach your projects and aspirations.
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- 16 lessons (2h 23m)
- 23 additional resources (9 files)
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- Audio: French
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- Level: Beginner
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