Brand Storytelling: Learn to Stand Out
Finding your “extra purpose”
A course by Guillaume Lamarre , Artistic Director
About the video: Finding your “extra purpose”
Overview
“In this lesson, I'll tell you about brand archetypes. You will also discover the notion of purpose and extra-purpose .”
In this video lesson Guillaume Lamarre addresses the topic: Finding your “extra purpose”, which is part of the Domestika online course: Brand Storytelling: Learn to Stand Out. Discover the power of narrative communication and great storytelling to take your brand to the next level.
Partial transcription of the video
“Finding the "Extra Purpose" In the previous units, we explored and studied the anatomy of a story. Now, we'll move on to action. We'll create and organize our proposal. For this, we'll discuss important ideas. The notions of usage value, brand archetypes, and extra purpose. To begin, we'll talk about utility and the mission. Even if storytelling is very important, even if it's an image, marketing is at the heart of its strategy, and what matters is what the brand does, what's it's use is. We can classify brands in four categories. These four brand categories are Elixirs, Escape, Light and C...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Storytelling: Learn to Stand Out
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Category
Marketing & Business -
Areas
Branding & Identity, Communication, Creative Consulting, Marketing, Storytelling
Guillaume Lamarre
A course by Guillaume Lamarre
Meet Guillaume Lamarre, a distinguished artistic director, author, and trainer, who has left an indelible mark on the world of creative management. With a background that includes working with esteemed brands like Cartier, Guillaume's journey in creativity has been nothing short of extraordinary. Realizing the transformative power of his creative approach, he sought to share his expertise with others, leading him to write several books on the subject.
Throughout his career, Guillaume has discovered that creativity resides within each individual, waiting to be unleashed like a hidden treasure. In this Domestika course, he shares the key to unlocking this treasure and exploring the limitless potential of creative ideas. His guidance and insights inspire professionals from all walks of life to embrace creativity and use it as a driving force for personal and professional growth. With Guillaume Lamarre as your guide, prepare to embark on a transformative creative journey that will forever change the way you approach your projects and aspirations.
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- 16 lessons (2h 23m)
- 23 additional resources (9 files)
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- Audio: French
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- Level: Beginner
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