Brand Storytelling: Learn to Stand Out
What is storytelling?
A course by Guillaume Lamarre , Artistic Director
About the video: What is storytelling?
Overview
“Here you will find out what storytelling is, why it is so effective today, and how you can apply its principles to a project.”
In this video lesson Guillaume Lamarre addresses the topic: What is storytelling?, which is part of the Domestika online course: Brand Storytelling: Learn to Stand Out. Discover the power of narrative communication and great storytelling to take your brand to the next level.
Partial transcription of the video
“What is Storytelling? Now that we've been introduced and you know more about me and my story, let's get to the heart of the matter and see what storytelling really is. Everyone talks about it but few know what it's all about. When we talk about storytelling, we're talking about two distinct things that are complementary at the same time. It's both a technique and a question of culture. From the offset, storytelling is the art of inventing and creating a story. The great storytellers were authors and artists of fiction. William Shakespeare laid the foundations for storytelling. But the ancie...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Storytelling: Learn to Stand Out
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Category
Marketing & Business -
Areas
Branding & Identity, Communication, Creative Consulting, Marketing, Storytelling
Guillaume Lamarre
A course by Guillaume Lamarre
Meet Guillaume Lamarre, a distinguished artistic director, author, and trainer, who has left an indelible mark on the world of creative management. With a background that includes working with esteemed brands like Cartier, Guillaume's journey in creativity has been nothing short of extraordinary. Realizing the transformative power of his creative approach, he sought to share his expertise with others, leading him to write several books on the subject.
Throughout his career, Guillaume has discovered that creativity resides within each individual, waiting to be unleashed like a hidden treasure. In this Domestika course, he shares the key to unlocking this treasure and exploring the limitless potential of creative ideas. His guidance and insights inspire professionals from all walks of life to embrace creativity and use it as a driving force for personal and professional growth. With Guillaume Lamarre as your guide, prepare to embark on a transformative creative journey that will forever change the way you approach your projects and aspirations.
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- 9,079 students
- 16 lessons (2h 23m)
- 23 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: French
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- Level: Beginner
- Unlimited access forever
