Brand Storytelling: Learn to Stand Out
The drivers of your story
A course by Guillaume Lamarre , Artistic Director
About the video: The drivers of your story
Overview
“I will explain two elements that you find in all the stories and that you can use to create the storytelling of your project.”
In this video lesson Guillaume Lamarre addresses the topic: The drivers of your story, which is part of the Domestika online course: Brand Storytelling: Learn to Stand Out. Discover the power of narrative communication and great storytelling to take your brand to the next level.
Partial transcription of the video
“I now invite you on a journey to the core of storytelling. an in-depth study of the anatomy of a story. because all stories are told in pretty much the same way. So. be careful! What I'm giving you are not mandatory steps at all. What I'm giving you are not obligatory stages at all. What I'm giving you is a toolbox. Remember. the most challenging aspect is identifying your starting point. unraveling the thread of a story. This is precisely what I suggest you focus on doing to begin your storytelling journey. by leaving you to examine each component that constitutes a story. All narratives s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Storytelling: Learn to Stand Out
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Category
Marketing & Business -
Areas
Branding & Identity, Communication, Creative Consulting, Marketing, Storytelling
Guillaume Lamarre
A course by Guillaume Lamarre
Meet Guillaume Lamarre, a distinguished artistic director, author, and trainer, who has left an indelible mark on the world of creative management. With a background that includes working with esteemed brands like Cartier, Guillaume's journey in creativity has been nothing short of extraordinary. Realizing the transformative power of his creative approach, he sought to share his expertise with others, leading him to write several books on the subject.
Throughout his career, Guillaume has discovered that creativity resides within each individual, waiting to be unleashed like a hidden treasure. In this Domestika course, he shares the key to unlocking this treasure and exploring the limitless potential of creative ideas. His guidance and insights inspire professionals from all walks of life to embrace creativity and use it as a driving force for personal and professional growth. With Guillaume Lamarre as your guide, prepare to embark on a transformative creative journey that will forever change the way you approach your projects and aspirations.
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- 16 lessons (2h 23m)
- 23 additional resources (9 files)
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- Audio: French, English, Spanish (Latam), Italian, Portuguese
- Spanish · English · French · German · Italian · Portuguese · Polish · Dutch
- Level: Beginner
- Unlimited access forever
